lil loaf cafe
This is a concept for a brand that was created as a final project for my Digital Art class. I wanted to highlight all the things that I love: cafe’s and corgis, to be specific. Cat cafes have become very popular recently, why not have a cafe but for corgis? Using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign I created the branding and concept of “lil loaf cafe”. All images were acquired for educational purposes.
Branding
For the branding I wanted to have these three things in mind: cute, cozy, and coffee. I also wanted a constant theme of bread within the branding, as seen in the logos and patterns. I kept thinking back to that feeling of walking into a cafe and smelling warm fresh made bread and coffee.
Mood Board
For the mood board I wanted to use a lot of cool tone colors, and have the warmth brought in by the complimentary coloring of the coffee and corgi’s. Those cool tone pops of color then blend nicely, creating a cute atmosphere. All images were used for educational purposes.
The Process:
Once I had decided to create a corgi cafe I knew I wanted to capture the cute goofiness of corgis, especially their “loaf” likeness. Somethings that’s warm, playful, a good place to take your kids on a Saturday afternoon.
BA/ BFA Exhibition
Once the branding guide was fully created, I had it professionally printed & it was apart of my universities Senior BA/BFA Exhibition.
